It was thus the first brand to have a radio ad in 1923, with the slogan: “It’s 8am, Bulova Time”, and to later have a television ad, in 1941. In 1923, it was renamed Bulova Watch Company, and became a precursor in communications. In 1928, it introduced the first clock radio. In 1920, it built an observatory on the roof of a skyscraper to make calculations that allowed it to determine universal time precisely. From then on, the brand continued to bring about watchmaking innovations. In 1912, it opened a production unit in Bienne, Switzerland, for mass watch production, an original approach at the time. The brand was soon famous for its high quality products, both in terms of aesthetics and technicality. "Bulova Accutron, first tuning fork electronic watch" Bulova: innovation it is!īulova was founded in 1875 by Joseph Bulova (1851-1936), a Czech expat who arrived in New York at the age of nine. This model brought fame and success to Bulova and the piece was even worn by American astronauts when they travelled to the Moon. Engineer Max Hetzel developed its transistor movement, which was able to achieve an unprecedented precision of a minute per month. The world’s first electronic watch functions with a tuning fork a small fork-shaped piece that until then had only been used in music. In 1950, long before the arrival of quartz watches, whose precision led to their supplanting mechanical pieces, Bulova, an American watch brand, worked on a technology that increased watches’ autonomy and precision the two weak spots of mechanical watches at the time.ĪCCUTRON stands for “ACCUracy through ElecTRONic”.
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